It is worth remembering and emphasizing that scientific research has been, and continues to be, a clear and important feature of contemporary progress and development. Such progress can occur within any institution that prioritizes it, or any nation that sponsors it. This is a tangible reality. As the number of qualified and successful researchers in various specialties increases, and as research centers in any country receive material and moral support, it reflects on the progress and development of that society and nation, and the growth of its capabilities and potential in all fields covered by research and development. Media and its researchers play a crucial role in this progress and prosperity. Based on this, the book in the hands of interested readers contains nine chapters. In the first chapter, the author focuses on the approach to scientific research, its challenges, and its requirements, including more than one definition of scientific research and the key points these definitions share, as well as the motivations for conducting research. The author then discusses the relationship between scientific research and development, its close connection, and the extent of global interest in research and development, as reflected in the financial allocations for this activity. Furthermore, the author pays attention to the problems and challenges facing scientific research, especially those related to Arab countries. Another significant part of this chapter is dedicated to the requirements of scientific research and the desired qualities of a good researcher, as well as a comparison of media research with research in other sciences and specializations. This chapter is enhanced with three explanatory terms that provide a brief and clear picture of the problems and challenges of scientific research in the Arab world. The author then provides a brief overview of the requirements for good journalistic and media scientific research, and the qualities required in a successful media researcher. The chapter concludes with a good number of Arab and foreign sources that the author reviewed and used. The second chapter is dedicated to the steps of constructing media research and defining its required plan. This is usually done through necessary exploratory readings, reviewing previous research, and then building a suitable research plan and defining its basic elements. The author then presents the topic of selecting and defining a suitable research problem, and formulating comprehensive and appropriate hypotheses for the research. The researcher is also required to design the structure and content of the research, and then collect and analyze the largest amount of suitable data, to enable the researcher to complete and edit the final, required form of the research. The author also enhanced this chapter with a number of Arab and foreign information sources, some of which he had contributed to writing and publishing. In the third chapter, the author moves to the topic of the required and appropriate research methodologies for media research. The author discusses the classifications of different research methodologies by a number of writers and authors. He then explains the nature of the Survey Method, the Documentary or Historical Method, the Case Study method, Experimental Research, Comparative Research, and finally, Action Research. The topic of media research samples, which writers and researchers are usually required to define and use, is covered in the fourth chapter, starting with a definition of a sample, and the steps for its selection and use. This is followed by an explanation of the stratified sample, the proportional stratified sample, or the Quota Sample, the random and convenience sample, the simple random sample, the systematic random sample, as well as the convenience or accidental sample, which some researchers may resort to. There are also other types of samples that the author introduces, such as the purposive or non-random sample, the maximum variation sample, the snowball or networking sample, the unique case sample, the extreme case sample, the typical case sample, the exceptional or negative case sample. Finally, the author clarifies the issue of the required sample size in media research. The fifth chapter is dedicated to data collection methods in media scientific research, starting from the method of sources and documents as a means of data collection, to the observation method, passing through the questionnaire, with its various types, advantages, and limitations, then the interview, with its types, steps, advantages, and limitations, and finally to observation. The sixth chapter is dedicated to the analysis of collected data in the research and its presentation method, such as the comprehensive analysis of data after its collection, as well as the possibilities of analyzing data during its collection. He then addresses the statistical analysis of data, in its various types, and then the problems and proposed solutions in the analysis, presentation, and evaluation of data in the research. The rules and methods of documenting information sources and citations in media research are presented in the seventh chapter, including the general rules for documenting information sources, citation, quotation, and handling citations, as well as additional controls and notes on documenting information sources. The author did not forget to address the preparation of the final report for media research, and the requirements for its discussion, as well as general notes for writing the media research report, the language and style of the final research report, and the use of appropriate signs, abbreviations, and terms, in addition to organizing and classifying the main and secondary sections of the research, as well as defining the main and sub-headings, and the final, physical and technical production of the research, as well as discussing and defending the research. These topics were discussed in the eighth chapter of the book. The ninth and final chapter was titled 'Credibility and Objectivity of Media Research, and the Role of the Researcher,' including the researcher's orientations and roles, as well as guidance for the media researcher in fieldwork, and the general ethical and legal considerations that the researcher should pay attention to. It also covers truth and credibility in media research, methods of verifying the credibility of data and information, and objectivity and disciplined subjectivity in media research. The author did not forget to mention proposed titles for theses and dissertations at the end of the chapter and the book.

• Number of Pages: 352
• Year of Publication: 2015
• Binding Type: Hardcover
• Edition Number: 1
• Print Color: Black
• Size (cm): 17x24
• Weight (kg): 0.700
• Barcode: 9789957970000