Arm & Hammer Sensitive Care Baking Soda Toothpaste is specifically designed for people who have sensitive teeth. This deep-cleaning toothpaste protects sensitive teeth on a daily basis. The gentle formula protects your teeth’s enamel and deep cleans your gums. Arm & Hammer Sensitive Care Toothpaste is made with specially formulated Baking Soda, nature’s clinically proven cleaner, and provides a gentle and deep clean for your teeth.